Selected work
I started as a writer who cared about words that connect. After years of office life in Dubai, I moved to Cebu in 2013 to build a career in content, SEO, and marketing. That path now looks like this: hospitality brands with full calendars, clear funnels, and ads that convert, for my own listing and for teams in the US, Australia, and Denmark.
1. Issa Suites (Airbnb, Mandaue City)
Role: Founder · marketing · operations
Proof: Superhost · Guest Favorite
I run Issa Suites end to end. Listing positioning, guest messaging, content, and the systems that keep stays booked. Same outcome I aim for with clients: interest that turns into booked nights and guests who come back.
Highlights
- Built and run a Guest Favorite Superhost listing in Mandaue
- Own positioning, creative, and guest communication
- Growing email signups for hosts who want practical Airbnb playbooks in the Philippines
2. Google Ads for US clients
Role: Ads management
Ran and managed Google Ads for US-based clients. Clear offers, tight tracking, and spend tied to leads or sales, not vanity clicks.
3. Meta Ads (Facebook / Instagram)
Role: Campaign management
- Local work for a Japanese brand
- Ongoing Meta Ads for a Danish B2B company
Creative tests, audience fit, and reporting that makes the next decision obvious. This sits on earlier work helping authors reach readers with Facebook ads and social strategy.
4. Remote marketing for international teams
Role: Freelance / contract marketing
Supported companies in the US and Australia, and currently a Danish B2B team. Typical mix: paid social, content, and funnel-minded execution across time zones.
5. Content, storytelling, and published features
Role: Writer · marketer · collaborator
Before the heavier ads and CRM work, I built range in travel content, magazines, and brand partnerships. That background still shows up in how I write offers, landing pages, and campaign creative.
Selected bylines
- It’s Cebu / Zee Magazine, From Forts to Peaks: Cebu’s family-friendly destinations in 48 hours
- The Archipelago Press, Demystifying Mount Ilihan
- Island Trotters, Co-founder; travel stories across the Philippines
- Northbound Magazine, La Union and Baguio coverage (public write-up: La Union in 60 hours)
- Also: Insight Magazine (US authors), hotel content for The Bellevue Resort Bohol and Quest Hotel Cebu (no links)
Skills in play
Google Ads · Meta Ads · content and SEO · email and lead magnets · funnels · GoHighLevel (learning, demos coming) · Canva
Next step
Want something like this for your brand or team?