Marketing

  • WordPress and I go way back.

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    Just finished tweaking a client’s site again. No code. Just persistence. I’m platform-agnostic. If it helps users find what they need, it’s fine.But “fine” won’t cut it in certain industries. You know the ones. Still—WordPress.After 15+ years of blogging, it’s held up. Stored every messy draft and half-baked idea.Like a box of old journals you…

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  • From Empty to Booked: How a ₱1,600 Facebook Ad Filled My Airbnb

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    Ever wonder how to increase your Airbnb bookings? You clicked on this post because you want to know exactly how I used just ₱1,600 in Facebook ads to fill my Airbnb rental, Issa Suites, for May and June 2024. Are You Facebook Ads Savvy? If you’re already comfortable running Facebook Ads through Ads Manager (https://adsmanager.facebook.com),…

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  • A Day In a Life of a Facebook Ads Specialist

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    Managing Facebook Ads is more than knowing how to run a campaign on Facebook. It requires analytical and creative thinking skills, which when applied strategically on a business, can bring incredible results.

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  • A Poor Man’s Guide to Search Engine Optimization

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    Google is the number one search engine so head over to their Search Engine Optimization (SEO) Starter Guide if you want a comprehensive and credible SEO tutorial. But if you’re a beginner and don’t have the time to delve into the depths of SEO, here’s a quick way to ensure every content you post has a…

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